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This is a step away from our usual Trendease DesignVision episodes; it is an interview of our founder Jennifer Castoldi talking about curating the digitally printed hotel concept spaces at the upcoming Printeriors show, taking place within FESPA in Amsterdam. Without a doubt we will see more items for interiors aesthetically enhanced by the utilization of digital print. It is a growing sector and one that the design industries should brush up on. The more people understand the capabilities of this technology, the better the applications; and the more the practical application is understood, the better the innovation leading to new possibilities. It is suitable for all markets, from mass to one-off (and even mass customization), low or high price points. On-trend, on demand. The future is here.

Filmed in the Meystyle design studio—thanks ladies!

Printeriors is one of 100+ design events Trendease attends each year. Subscribers to www.trendease.com can also see detailed post-show event coverage.